Pinky Swear and Hy-Vee, Inc. Host Kids Helping Kids Challenge to Support Kids with Cancer and their Families


EDINA, MINN – [June 30, 2021] –Pinky Swear Foundation and Hy-Vee, Inc. are teaming up this summer to help kids with cancer with a NEW Kids Helping Kids Challenge with a goal of raising $50,000. In 2020, the annual Kids’ Triathlon went fully virtual, following health protocols created due to the COVID-19 pandemic. The triathlon raised more than $62,000 for kids with cancer and their families. Pinky Swear Foundation, Hy-Vee, Inc. and Hy-Vee KidsFit are looking to raise support now through August 1 for these All-Stars and their families during this year’s initiative.

“Pinky Swear Foundation was built on the passion of kids helping kids,” said Erica Campbell, Pinky Swear Foundation’s executive director. “We are so grateful for our partnership with Hy-Vee, Inc. and their KidsFit program to motivate and encourage kids of all ages to support their community and make a difference for kids with cancer.”

Event Details

When: Now through Saturday, August 7, 2021

Cost: Free

Registration Link:

This year’s event will encourage participants to raise crucial support to help other kids in their battle with cancer. Participants are invited to create fundraising pages and share with family and friends to raise money. On August 7, fundraisers will be rewarded with a fun fitness challenge as a celebration for their hard work and commitment.

Participants can share their progress by using #kidshelpingkids on any social media posts and tagging @pinkyswearfoundation and @hyveekidsfit!

This campaign is made possible thanks to Hy-Vee, Inc. and Hy-Vee KidsFit, who are committed to supporting kids with cancer and making their lives healthier and happier. To date, Hy-Vee, Inc. has donated more than $3 million to Pinky Swear Foundation.

About Pinky Swear Foundation
Founded in 2003, Pinky Swear Foundation is a national 501c(3) nonprofit headquartered in Edina, MN passionately committed to helping children with cancer and their families with financial and emotional assistance. Pinky Swear Foundation activities include a variety of community engagement and fundraising events around the nation, raising more than $17.5 million to-date. To learn more, visit

About Hy-Vee, Inc.
Hy-Vee, Inc. is an employee-owned corporation operating more than 265 retail stores across eight Midwestern states with sales of $10 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 85,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit

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