Pinky Swear Foundation Partners with Art of Edina and Tradition Companies on Awareness Driving Mural at Southdale Center to Celebrate World Cancer Day

Edina, MN (February 4, 2019) – Pinky Swear Foundation is thrilled to partner with Art of Edina and Tradition Companies to create a large-scale mural to drive crucial awareness for its mission of helping kids with cancer and their families. The mural is currently exhibited at the Southdale Center in Edina, MN and is expected to be showcased through Spring 2019.

Media Opportunity Details – 
Where: Southdale Center // 10 Southdale Center, Edina, MN (near the escalators in the middle court)
Date: Monday, February 4 (World Cancer Day 2019)
Time: 4:00 pm (Media photo opp will last approximately one hour, but flexible if needed.)


“This has been such a fun project to work on and really defines the word community,” says Pinky Swear Foundation executive director, Erica Campbell. “We are so thankful for our partners at Art of Edina and Tradition Companies for making this all possible and I can’t wait for the rest of the Twin Cities to see it.”

“We are thrilled to partner with the Pinky Swear Foundation. This has been a wonderful opportunity to educate our community youth on the importance of helping others in need,” says Jill Emmer, executive director for Art of Edina. “We are so proud of this unique project that has brought together the Edina Football Association, Southdale Center and the Pinky Swear Foundation! What an amazing way to spread awareness through art!”

Earlier this fall, this project also partnered with the Edina Football Association and hosted a “Pinky Swear Day” in honor of their 9-year-old teammate, Alex Wenngatz who recently relapsed with Acute Myleloid Leukemia (AML). “Not only has this been an amazing way to share our story and mission, but also a way for us to highlight a very brave All-Star in our own community,” continues Campbell. “We are all rooting for Alex.” Alex was first diagnosed with Acute Lymphoblastic Leukemia in 2012.

This is a brand-new partnership between Pinky Swear Foundation, Art of Edina and Tradition Companies.

About Pinky Swear Foundation
Founded in 2003, Pinky Swear Foundation is a national 501c(3) not-for-profit headquartered in Bloomington, MN passionately committed to helping children with cancer and their families with financial and emotional assistance. Pinky Swear Foundation activities include a variety of community engagement and fundraising events around the nation, raising more than $15.5 million to-date. To learn more, visit

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