Pinky Swear Foundation Partners with WHO Radio to Host 4th Annual Radiothon to Raise $100K to Help Kids with Cancer and their Families

Des Moines, IA (December 5, 2018) – Pinky Swear Foundation is excited to partner with local Des Moines, IA radio station, NEWSRADIO 1040 WHO, to host 4thannual radiothon event on Friday, December 14, 2108. The day-long event will take place at the Valley West Mall and aims to spread awareness and raise crucial funds to support the mission of helping kids with cancer and their families throughout Iowa and across the country.

The 2018 event’s fundraising goal is $100,000.

“I am always amazed [but not surprised] by the incredible community support Pinky Swear Foundation receives in Des Moines,” says Pinky Swear Foundation Iowa area director, Mary Mendenhall-Core. “This is such an energetic and fun day and I love being able to connect with our brave All-Stars, our wonderful partners and all of our community supporters for this event.”

Event Details –
What:   4thAnnual WHO Pinky Swear Radiothon
When:  December 14, 2018
Time:   5:00am-8:00pm
Where: Valley West Mall (Southwest Lower Level Entrance)
1551 Valley West Drive
Des Moines, IA  50266

Along with a variety of opportunities to make donations to support the Pinky Swear Foundation, the event will include a special VIP All-Star area to recognize the brave kids battling cancer and their families, WHO talent and other special guest appearances, entertainment throughout the day and more.

“This is a terrific opportunity for our live and local personalities, Van and Bonnie, Jeff Angelo and Simon Conway, to use their voices to share the powerful Pinky Swear message and make a difference to kids with cancer and their families,” says Max Schaeffer from NEWSRADIO 1040 WHO. “This is what serving the community means for WHO radio.”

The 2018 WHO Pinky Swear Radiothon event is supported by NEWSRADIO 1040 WHO, Principal, Principal Charity Classics, Home Services Lending and many more local Iowa businesses. For a full list of 2018 sponsors or to learn more about becoming an event sponsor, please visit

About Pinky Swear Foundation
Founded in 2003, Pinky Swear Foundation is a national 501c(3) not-for-profit headquartered in Bloomington, MN passionately committed to helping children with cancer and their families with financial and emotional assistance. Pinky Swear Foundation activities include a variety of community engagement and fundraising events around the nation, raising more than $15.5 million to-date. To learn more, visit

Leave a Reply

Your email address will not be published. Required fields are marked *