Pinky Swear Joins Give Twin Cities Challenge on Crowdrise

Help Pinky Swear win $25,000 by donating to its CrowdRise campaign

BLOOMINGTON, MINNESOTA (May 18, 2016)  — Pinky Swear has joined the Give Twin Cities Challenge, a fundraising competition on CrowdRise, the largest crowdfunding platform for good. The Give Twin Cities Challenge was launched by Minnesota Monthly to help local charities gain awareness, and most importantly, funds for their cause. Participating organizations will compete for $55,000 in prize money. Pinky Swear has joined the challenge on CrowdRise in hopes of raising money to support kids with cancer and their families with financial and emotional support.

Since 2003, Pinky Swear Foundation has supported families’ quality-of-life with direct financial aid for basic needs, and through experiences that create emotional support, including home rescue, reliable transportation, groceries, utility payments, stocked hospital pantries and weekend family getaways.

“Families plan for college, not for cancer,” stated Brian Nelson, Executive Director. “Funds raised in the CrowdRise challenge will help further the Pinky Swear mission, and give families one less thing to worry about during their unexpected crisis, so they focus on what’s most important: their child with cancer.”

The Give Twin Cities Challenge launched on CrowdRise on May 17th at 12pm ET and runs through June 30th at 1:59:59pm ET. The team that raises the most during the Challenge wins $25,000 and 2nd place gets $15,000 and 3rd place gets $10,000. Weekly Bonus Challenges enable charities to win up to another $5,000.

CrowdRise Challenges are innovative fundraising competitions for charitable organizations designed to build capacity, create massive engagement, and leverage the power of the crowd to provide new meaningful funding streams for organizations in every sector.

To help Pinky Swear win the Give Twin Cities Challenge head to https://www.crowdrise.com/pinkyswearfoundation-givetwincities

Pediatric Cancer Facts

• A child is diagnosed with cancer every 45 minutes
• The average age of diagnosis is 6 years old
• The average length of treatment is 2 years
• The average family will spend 25% of its disposable income on non-medical related expenses associated with the treatment of their child
• One in 11 families with a child diagnosed with cancer will file for bankruptcy
• Childhood cancer is the leading cause of death by disease in children under the age of 15 in the U.S.

About Pinky Swear Foundation

Founded in 2003, The Pinky Swear Foundation is a 501c(3) not-for-profit passionately committed to helping children with cancer and their families by being fanatically responsive to the immediate crisis facing families with a childhood cancer diagnosis. Pinky Swear Foundation activities include the world’s largest kids fundraising triathlon series, National Pinky Swear Day on December 11, and other community engagement events around the nation. Visit www.pinkyswear.org for more information.

About CrowdRise

CrowdRise is the world’s largest and fastest growing online platform dedicated exclusively to charitable fundraising. CrowdRise is used by millions of individuals, tens of thousands of charities, hundreds of companies and many of the most famous artists and athletes in the world to creatively leverage their resources and networks to unlock the power of the crowd and raise hundreds of millions of dollars to support positive social missions.

Founded by actor Edward Norton, film producer Shauna Robertson and Robert and Jeffrey Wolfe, CrowdRise has conceived, implemented and powered campaigns that have raised over $300 million to date. For more information, visit www.CrowdRise.com. 
Media Contact

Jenny Peters, Director of Marketing
Pinky Swear Foundation