Digital Marketing Specialist

Full time | Exempt | Hybrid 

Position Summary:

The Digital Marketing Specialist supports Pinky Swear Foundation's marketing efforts by executing day-to-day marketing activities that increase awareness, engage supporters, and grow the organization's digital audiences and community reach. This role is responsible for social media, media relations, digital advertising execution, community outreach, and marketing support.

Key Responsibilities:

Social Media (50%)

• Manage Pinky Swear's social media channels including Facebook, Instagram, YouTube, LinkedIn, and TikTok.

• Create, schedule, and publish engaging content.

• Write captions and engage with followers.

• Capture photos and videos at events and community activities.

• Create short-form videos.

• Monitor performance and recommend improvements.

• Stay current on digital marketing and social media trends.

Media & Public Relations (20%)

• Write press releases.

• Pitch stories to local, regional, and national media.

• Coordinate interviews and media requests.

• Maintain media lists and track media coverage.

Digital Advertising (10%)

• Execute paid digital advertising campaigns in collaboration with marketing and development teams.

• Build and launch social media advertisements and boosted content.

• Monitor campaign performance and recommend optimizations.

• Coordinate with external marketing partners as needed.

Community Outreach (10%)

• Build relationships with Pinky Swear's online community by engaging with supporters, partners, and followers across social media platforms.

• Stay current on creators and emerging opportunities.

• Identify and cultivate grassroots digital partnerships with individuals, businesses, organizations, schools, influencers, and community groups.

• Recommend and execute collaborative campaigns that expand awareness and grow Pinky Swear's reach.

Marketing Administration (10%)

• Update website content and marketing materials as needed.

• Maintain marketing calendars and digital assets in collaboration with Marketing Manager.

• Support marketing projects, events, reporting, and other administrative tasks as needed. 

Required Education and Experience:

• Bachelor's degree in marketing, communications, public relations, or a related field preferred.

• 2+ years of marketing or communications experience.

• Highly collaborative, creative, curious, energetic, and self-directed with demonstrated ability to work as part of a team.

• Must love social media.

• Willingness to support in-office activities and events as needed.

• Commitment to Pinky Swear Foundation’s mission, vision, and values.

• Preferred experience with Meta Business Suite, LinkedIn, TikTok, YouTube, Canva, HubSpot, Google Analytics, Google Ads, and Microsoft Office Suite

Note: This position description in no way implies these are the only duties to be performed by the employee. Pinky Swear Foundation retains the right to change or assign other duties to this position.

Physical Demands and Work Environment:

• This position embraces a flexible work environment that includes in-office work at least two days per week, Monday-Friday, at our office in Edina, MN.

• To successfully perform the essential functions of this position, the physical demands described are representative of those that must be met by the employee including: Remaining in a stationary position, often standing or sitting for prolonged periods.
  
  Repeating motions that may include the wrists, hands, and/or fingers.
  
  Light work that includes moving objects up to 20 pounds.
  
  Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. 

Benefits:

• Generous PTO, paid holidays which include floating holidays, and parental leave.

• Comprehensive benefits including medical, dental, and a flexible spending account.

• Life insurance, short- and long-term disability insurance.

• Professional development allowance and cell phone stipend. 

• Simple IRA contribution with up to 3% match of employee salary deferrals for part-time and full-time staff.

Pay Range:

Starting salary $50,000-$55,000, commensurate with experience and qualifications.

To apply, send your resume and cover letter to HR@pinkyswear.org. All applicants will be sent a short but required questionnaire to complete after emailing their documents to our HR inbox. Applications received by 8/24/2026 will receive priority.

If you require accessibility assistance or accommodation due to a disability, contact us at HR@pinkyswear.org and include a detailed description of how we can help.