Pinky Swear Blog

The 60% increase in demand for support.

The 60% increase in demand for support.
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When you hear a family who has a child battling cancer, you desperately want to help. Sadly, you are not a doctor or a magician that can cure cancer.  It’s a helpless feeling that stops you in your tracks. If you had a friend facing childhood cancer and they humbly asked for financial help, would you say yes? Of course! You are generous and powerful in your values. You have come alongside families in the greatest battle of their lives.  

Right now, there is an abundance of struggle in the childhood cancer space. Today’s inflation and economic challenges are overwhelming. You’ve seen the increase at the gas station and the grocery store. Housing is in short supply, rent is high, and mortgages are more expensive.   

Blue image that says "60% increase in need"

In the last few years, we have seen a 60% increase in the demand for financial support. Whether trying to put food on the table or fuel in the tank, these high costs add to the financial burden.  

The good news is that the word is out about Pinky Swear Foundation loyally walking alongside families. Both social workers and families have learned to trust the consistency of our services and are spreading the word.   

However, we are now at a critical time for families with a child battling cancer. Given the massive increase in the number of applications, we have been unable to keep up with the demand.  The Pinky Swear Foundation team has faced the heart-wrenching task of turning applications away when these families need us most.   

This is where you step in.   

You are invited into this mission to keep the pinky swear promise for kids with cancer and their families. Whether it be through a monthly recurring gift or a one-time investment, you are directly make an impact on a family in need. You are empowered to make a difference for a child with cancer and let them know they are not alone. You can keep the pinky swear promise.  

You can help say YES to every family. 

- Erica Campbell   

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