Radio Listeners Raise $280k for Kids with Cancer this Holiday Season

2 min read
Aug 30, 2023 4:13:49 PM


EDINA, MINN – [December 17, 2021] – ecember 10, the 2021 WHO Pinky Swear Radiothon, presented by Dean Snyder Construction, raised more than $282,000 for kids with cancer and their families. The NEWS RADIO 1040 WHO day-long event spread awareness and raised crucial funds to support the mission of helping kids with cancer and their families throughout Iowa and across the country. The monetary goal was $250,000.

The first WHO Pinky Swear Radiothon, hitting airwaves in 2014, raised $16,000. Just six years later, the generosity of radio listeners has exponentially grown to create an even bigger impact. With this year’s donations, the total raised throughout the last seven years of this event has now exceeded $1 million for kids with cancer and their families.

Along with a variety of opportunities to make donations to support the Pinky Swear Foundation, the 2021 event included interviews with All-Stars to recognize these brave kids battling cancer and their families, WHO talent and other special guest appearances.

“Each year we’re even more impressed at the generosity donors have for the families we serve,” says Erica Campbell, executive director for Pinky Swear Foundation. “The funds raised are an undeniable reminder of the love and support for the families facing a childhood cancer diagnosis feel this holiday season.”

End-of-year giving is still encouraged! Learn more and donate at Pinky Swear Foundation

Founded in 2003, Pinky Swear Foundation is a national 501c(3) nonprofit headquartered in Edina, MN passionately committed to helping children with cancer and their families with financial and emotional assistance. Pinky Swear Foundation activities include a variety of community engagement and fundraising events around the nation, raising more than $20 million to-date. To learn more, visit Dean Snyder Construction

Dean Snyder Construction is a family, and now also employee-owned general contractor, construction manager and design-build firm, established in 1958. Dean Snyder provides services to the commercial, food and beverage processing, manufacturing, pharmaceutical, and healthcare markets. With over 200 employees between their Clear Lake, Ankeny, and Omaha offices, Dean Snyder Construction has the capabilities to self-perform concrete, industrial millwright, carpentry, steel and precast erection, masonry, and more. Dean Snyder Construction contributes to a variety of organizations, and are proud to partner with WHO Radio on the Annual Pinky Swear Radiothon.

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