Today is World Cancer Day. As a childhood cancer charity that supports families who have received a cancer diagnosis, today we recognize World Cancer Day. You are a part of the community who care about making a difference for those who are experiencing cancer. 

What is World Cancer Day? 

World Cancer Day is observed every February 4 to raise awareness about cancer.

United by Unique

World Cancer Day is led by the Union of International Cancer Control (UICC) and they are focusing this year's efforts on the deeply personal impact that cancer has on people.   

The campaign intends to showcase real stories with unique perspectives just like we do at Pinky Swear Foundation. Every All-Star family who needs our help has a different story to tell about how their child’s cancer diagnosis impacts their family. They might be united by a childhood cancer diagnosis (a group that no one should have to be a part of), but they are all facing their own unique challenges. That could be length of treatment, the child’s prognosis, distance to the hospital, family dynamics and situations, loss of income, and so much more.

We invite you to spend today reflecting or even reading the stories of our All-Star families and consider what you might be able to do to help. 

Of the families we serve who responded to our survey, 98% of them said that receiving a Pinky Swear All-Star Fund payment reduced stress. 

Together, we can envision a world where those diagnosed with cancer know they have a cancer support community. Where they know they are not alone.

One All-Star family told us: "Caring for your child as they go through cancer is the most terrifying, exhausting, and overwhelming thing a parent could possibly do. The financial and emotional relief that is experienced when someone comes alongside in support on the journey is invaluable. Your contributions keep families going when it feels otherwise impossible."

Cancer turns the world upside down for those who experience it. Here's how you can help today: 

1. Join the World Cancer Day challenge put on by UICC. To join the challenge, flip a video or picture of yourself upside down. Start with the sentence “cancer turned my world upside down…” Post it on your favorite social media channel using #WorldCancerDay and #UnitedByUnique. Tag @worldcancerday and do not forget to tag @pinkyswearfoundation too!
   
   
2. Become a Pinky Partner for Pinky Swear. 15,000 kids are diagnosed with cancer each year. By choosing to give monthly, you are providing housing, food, and transportation support families can count on as their worlds are turned upside down, so they can focus on what matters most – their child. And when 25 new Pinky Partners join with a monthly gift before February 28, a generous donor will unlock a $5,000 gift to Pinky Swear Foundation!
   
   
3. Follow Pinky Swear Foundation on Facebook or Instagram. You will hear unique stories of childhood cancer and be filled with hope as you hear about the impact of your support.