Help Kids with Cancer
On this 10th Anniversary, NEWS RADIO 1040 WHO will once again partner with Pinky Swear Foundation, and devote an entire day on-air to raise crucial financial support to help kids with cancer and their families! The goal is to raise $350,000 to provide transportation, food and housing payments for childhood cancer families.
PRESENTED BY: 
Meet Beau.
Diagnosed with rhabdomyosarcoma at the age of three, Beau's family quickly had to adjust. Beau had the hardest time with it, frequently asking "Why do I have cancer?"
All-Star Beau
All-Star Beau was diagnosed with Rhabdomyosarcoma at the age of three. The family had previously waved to families at University of Iowa hospitals and now they were "The Wave" recipients. Tune in to hear their story!
All-Star Sage
Sage has inspired his mom Betsey to write a book after his Acute Lymphoblastic Leukemia diagnosis in January of 2023. This year, you will hear from Betsey on how it is going!
All-Star Ophelia
Ophelia was diagnosed with leukemia at the age of five. Your support made it easier for the family to take time off work to be with her during her treatment and 11 day stay in the hospital.
All-Star Isaac
Isaac had a rough start to life being airlifted to the nearest NICU two hours away where he spent his first month of life. His mother, Amanda called in to tell us more of his story.
All-Star Reese
Reese is a spunky 2nd grader diagnosed with a brain tumor when she was 16 months old. Her dad Eric told us her story.
