2025 Radiothon
On December 12, NEWSRADIO 1040 WHO will dedicate the entire day on-air to raising crucial support for kids with cancer and their families.

You can make a difference
Meet All-Star Kayla
A listener told Kayla's family about the help Pinky Swear could offer after hearing about it through Radiothon. Your support provided them with food during her chemo stay.
"We spent the gift card at the grocery store in between rounds of chemotherapy. I remember that it was such a help. It was two weeks of food, which made a real difference."
- All-Star Kayla's mom, Julia
Why Radiothon?
Just before nine-year-old Mitch passed away from bone cancer, he made his father pinky swear promise to always help kids with cancer – even after he was gone. 20 years later, Pinky Swear Foundation continues to support children with cancer and their families with everyday expenses including gas, groceries, and housing payments.
In 2025, Pinky Swear Foundation has seen a 30% increase in application requests from families facing childhood cancer. Your support is needed now more than ever!
Hear All-Star Stories on-air in December

All-Star Beau
All-Star Beau was diagnosed with Rhabdomyosarcoma at the age of three. The family had previously waved to families at University of Iowa hospitals and now they were "The Wave" recipients. Tune in to hear their story!

All-Star Sage
Sage has inspired his mom Betsey to write a book after his Acute Lymphoblastic Leukemia diagnosis in January of 2023. This year, you will hear from Betsey on how it is going!

All-Star Ophelia
Ophelia was diagnosed with leukemia at the age of five. Your support made it easier for the family to take time off work to be with her during her treatment and 11 day stay in the hospital.

All-Star Isaac
Isaac had a rough start to life being airlifted to the nearest NICU two hours away where he spent his first month of life. His mother, Amanda called in to tell us more of his story.

All-Star Reese
Reese is a spunky 2nd grader diagnosed with a brain tumor when she was 16 months old. Her dad Eric told us her story.