The Super Cal Endowment Fund
This article appeared in Issue 2 2023 of the Robert Half Times featuring Tim Reinhardt
Cal was a typical healthy little boy. He loved playing with cars and superheroes, especially Spiderman and Batman. But most of all, he loved his dad, Tim Reinhardt, his mom, Lucy, and big sister Annabelle. When Cal was 3 years old, he was diagnosed with medulloblastoma, a pediatric brain tumor. After 15 months of treatment, Cal passed away.
Every year, 15,000 children are diagnosed with cancer in the United States. During Cal’s treatment, Tim, a recruiting manager in Minnetonka, Minn., and his family became involved with raising money for cancer research. They’ve raised close to $100,000 through donations, walks and lemonade stands with the help of family, friends and coworkers.
The memories of seeing kids alone in the hospital stayed with the Reinhardts, and they wanted to utilize the money raised to directly help families. It’s expensive to undergo cancer treatment, and they wanted to do everything they could so that parents could be with their child.
A few years after Cal’s death, family friends of the Reinhardts, Lance and Reid Larson, approached them with an idea to honor Cal. In 2020, the Larson family created the Super Cal Endowment Fund with the Pinky Swear Foundation, an Edina, Minn.-based nonprofit committed to helping children with cancer and their families with financial and emotional assistance.
The Super Cal Endowment Fund campaign kicked off with a $3 million matching gift from the David and Janis Larson Foundation. The endowment takes some of the financial burden off families by providing mortgage, rent, food and car payments, as well as gas cards, so that parents can concentrate on their child. Less than three years later, the campaign has exceeded $10 million. Every year, the fund will provide approximately $500,000 to families like Tim’s.
“We want to keep Cal’s memory alive as much as possible through cancer research fundraising and supporting others through the Pinky Swear Foundation,” said Tim. “The Super Cal Endowment is a legacy that will last forever to provide money to help kids with cancer and their families, and it will only grow.”
Robert Half gave Tim the flexibility to be with Cal and his family throughout his treatment. Tim and his wife, Lucy, never left Cal’s side during the 158 days he spent in the hospital. They were fortunate to have the resources and support of family, friends and coworkers to not worry about food or expenses. They were able to spend the last month of Cal’s life together, at home, creating memories for a lifetime.
Tim’s colleagues at Robert Half have also been supportive of cancer research fundraising and the Super Cal Endowment Fund by participating in charity events, creating a “sea of green” in Super Cal T-shirts, and sponsoring the Pinky Swear Gala.
The Reinhardts want to make sure other families receive the same support. They will continue raising money for cancer research and supporting the Pinky Swear Foundation. Annabelle is now 14, and the Reinhardts had another daughter, Emmy, after Cal passed. She is now 6 years old.
“Keeping Cal’s memory and legacy alive through the endowment fund while helping other families going through cancer treatment is what this is all about,” said Tim.
Learn more about the Super Cal Endowment Fund, or visit the Pinky Swear Foundation website.