Pinky Swear Blog

How your company can help kids with cancer

How your company can help kids with cancer
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Every day, families hear the words no parent ever wants to hear: “Your child has cancer.” In that moment, everything changes.

Pinky Swear Foundation steps in to help cover everyday expenses like gas, groceries, and rent so families can focus on what matters most - their child.

8And your company can help.

Whether you are a small business, regional chain, or national brand, there are simple and powerful ways to make a difference. 

 

Here’s how:

1. Host a Register Round-Up

Invite customers to round up their total at checkout. It adds up quickly and shows your community you care.

2. Donate a Percentage of Sales
Pick a product or time period to donate a portion of the proceeds. Whether it’s five percent or fifty, your support helps families stay afloat.

A volunteer from Dean Snyder Construction answering the phone at the Pinky Swear radiothon to raise money for kids with cancer.

3. Sponsor or Host an Event
From Radiothons to fun runs, events offer visibility, engagement, and meaningful impact.

Geneva Capital doing Letters of Encouragement for kids with cancer.

4. Engage Your Employees
Create a company-wide giving day, host a jeans day, or match employee donations. It builds morale and multiplies your support.

5. Co-Brand for a Cause Lacey and Morgan KLN Wiley Wallaby at Tuffy's
Launch a co-branded product or limited-time offer that benefits Pinky Swear. Customers love supporting brands with heart.

Partnering with Pinky Swear Foundation is simple and personal. We will help you build a plan that aligns with your values and resonates with your audience.

👉 Download our Cause Marketing Deck to see inspiring case studies and partnership ideas from brands like Northwestern Mutual, and Wiley Wallaby Licorice.

Have questions or want to brainstorm? Contact MaryBeth Meyer at marybeth.meyer@pinkyswear.org

Together, we can help kids with cancer and their families when they need it most.

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