How your company can help kids with cancer

Every day, families hear the words no parent ever wants to hear: “Your child has cancer.” In that moment, everything changes.

Pinky Swear Foundation steps in to help cover everyday expenses like gas, groceries, and rent so families can focus on what matters most - their child.

And your company can help.

Whether you are a small business, regional chain, or national brand, there are simple and powerful ways to make a difference. 

Here’s how:

1. Host a Register Round-Up

Invite customers to round up their total at checkout. It adds up quickly and shows your community you care.

2. Donate a Percentage of Sales
Pick a product or time period to donate a portion of the proceeds. Whether it’s five percent or fifty, your support helps families stay afloat.

3. Sponsor or Host an Event
From Radiothons to fun runs, events offer visibility, engagement, and meaningful impact.

4. Engage Your Employees
Create a company-wide giving day, host a jeans day, or match employee donations. It builds morale and multiplies your support.

5. Co-Brand for a Cause
Launch a co-branded product or limited-time offer that benefits Pinky Swear. Customers love supporting brands with heart.

Partnering with Pinky Swear Foundation is simple and personal. We will help you build a plan that aligns with your values and resonates with your audience.

👉 Download our Cause Marketing Deck to see inspiring case studies and partnership ideas from brands like Northwestern Mutual, and Wiley Wallaby Licorice.

Have questions or want to brainstorm? Contact MaryBeth Meyer at marybeth.meyer@pinkyswear.org. 

Together, we can help kids with cancer and their families when they need it most.