Behind the curtain of childhood cancer 2024
Childhood cancer changes everything. I've had countless conversations with parents who express how their world is turned …
The Pinky Partner Promise
For over 20 years, people like you have provided critical financial support for kids with cancer and their families, all …
So you want to work in nonprofit?
I’m thrilled! You are interested in using your talents, skills, and abilities for a higher purpose. Thank you for valuin …
Like the Tale of a Starfish
Every year, 15,000 children are diagnosed with cancer. Every year, 15,000 parents will hear the life-changing words ‘you …
Cancer is messy.
Childhood cancer is frightening, relentless, and life-changing. Family life quickly spirals out of control. When a child …
Easing 'Supermarket Scaries': Corporate Philanthropy's Role in Helping Families Battling Childhood Cancer
Ever heard of the term ‘supermarket scaries’? A play on words, it speaks to the very real fear consumers are experiencin …
A Pinky Swear Promise in Action
Sympathy is feeling sorry for someone. Empathy is acknowledging the feelings of another. Compassion is the best extensio …
The 60% increase in demand for support.
When you hear a family who has a child battling cancer, you desperately want to help. Sadly, you are not a doctor or a m …
Between a rock and a hard place.
Cancer asks a lot of tough questions. Here’s one of them: how do you choose between working or being with your child?
Nine
I have told the origin story of the Pinky Swear Foundation hundreds of times during my seven-year tenure. The gravity of …